Home of the Earthship Canada Headquarters
Earthship General Information
Introduction
Earthship Biotecture is a company focused on making the world a greener place to live. For over 40 years we have been running a business that designs and constructs radically sustainable buildings,reducing the impact on the environment.
What are Earthships?
Earthships are buildings that:
• Heat and cool themselves naturally via solar/thermal dynamics
• Collect their own power from the sun and wind
• Harvest their own water from rain and snow melt
• Contain and treat their own sewage on site
• Produce a significant amount of food
• Are constructed using the byproducts of modern society like cans, bottles and tires.
For more details on Earthships Systems click here.
What is Earthship Biotecture?
Earthship Biotecture is a global company dedicated to the construction of Earthships,
offering proven, totally sustainable design and construction services worldwide. The
construction of Earthships can have one of the following goals:
1. Builds for private clients
2. Builds for humanitarian causes, usually in disadvantaged or disaster relief areas
(Malawi, Philippines, Guatemala, etc)
3. Builds for nightly rentals by Earthship.
Earthships were just recently announced as the top 10 eco stays in the world by Lonely Planet
(http://www.lonelyplanet.com/traveltips-and-articles/lonely-planets-top-10-eco-stays-for-2014)
The company is led by Michael Reynolds, the principle biotect and creator of the Earthship Concept.
About Michael Reynolds
Michael Reynolds first started experimenting with self sustainable architecture in 1972, and today is a well known and admired leaderin the areas of green and self sustainable architecture. He is a proponent of "radically sustainable living". He has been a critic of
the profession of architecture for its failure to deal with the amount of waste that building design creates. Mr Reynolds is the brand ambassador for Earthship Biotecture and is frequently cited in publications as well as having an international agenda of lectures
and prominent conferences.
More about Earthships:
10 benefits of Earthships: http://earthship.com/blogs/2013/09/10-reasons-why-weneed-an-earthship-home/
Article in MAKE magazine: http://makezine.com/magazine/earthship-green-homes/
Video on Earthship Academy: http://www.youtube.com/watch?v=CCytizMTeoI
Promotional Value:
Earthship Biotecture and Mike Reynolds as the founder have a large presence in the
media and following in social media on and offline. A promotional partnership would
evidently be beneficial for many businesses and groups.
Earthship target demographics:
The demographic targeted by Earthship Biotecture are young men and women (age 25-
44) who are environmentally conscious consumers and who have a relevant income to
afford buying or renting Earthships (either permanently or for holiday vacations).
Accommodation and day visits:
Day visitors
– visitor center: 14,682 day visits in 2013. This number was surpassed in 2014.
Accommodation: 1,066 total bookings in 2013 between all 5 buildings, equaling a
70% occupancy rate. Phoenix (most similar building) is rented out to 258 individual
parties in 2013.
- Tripadvisor ranking of 4.5 (out of 5)
- Earthship also runs very succesful academies and internships as well as volunteer
programs, with a total of approximate 750 students every year volunteering with
Earthship, thus creating a huge network of followers and fans.
e-Marketing:
- Earthship website (earthship.com): Average of 120,000 unique visitors per month
- Earthship youtube channel: 4,200,000 total views, 50,000 average views per month
- Earthship facebook page: 138,000 fans
- Monthly newsletter: 24,000 recipients, 24% open rate
- 103rd position in ranking of Top 500 influencers and players active on Twitter in
Sustainable Self-Build and Community-Build Projects and Products
- Klout score of 51
Public Relations:
Earthship Biotecture has featured in many offline and online publications over the years,
including feature articles in the New York Times, USA Today, The Wall Street Journal, The Globe and Mail, etc, as well as a large list of international features. We constantly have new interviews and articles featured in magazines, newspapers and web based publications.
Earthship Biotecture has been featured in many books, including The American House,
Phaidon, 2008, an essential guide to 100 iconic houses in the United States, from the
thirteenth century to the present day.
Earthship has also just been selected as one of Lonely Planet´s top eco stays in the world.
Please see our attached media resume for a complete list of features in media and books.TV and film:
• “Building off the grid” Reality show on DIY Network, May 2013.
• CNN International “Prism”, August 11, 2011.
• The Weather Channel, “Cantore Stories: Earthships of Taos”, May 18, 2011
http://www.youtube.com/watch?v=81L4wc8PNAc
• CNN International “Earth’s Frontiers”, February 24, 2011. Coverage of Earthship
Haiti project. http://edition.cnn.com/2011/WORLD/americas/02/24/haiti.earthship/
• ABC “Nightline”, December 29, 2010.
• CNN International Skewed View, September 3, 2007.
http://www.youtube.com/watch?v=IDRstVYF7wA
• Earthship Haiti, Best Short Documentary, Iowa Independent Film Festival, July 2011
http://earthship.com/blog/1035
• Tsunami Warriors, Explore Award, Hatch Fest, September 2010.
http://explore.org/videos/player/tsunami-warriors
• EKO FILM 2009, Czech Republic, October 7, 2009. Garbage Warrior awarded Grand
Prix Jury Prize and the Audience Award.
• Garbage Warrior, Open Eye Media, 2006.
Lectures and exhibits:
Michael Reynolds has given lectures internationally in over 30 countries and Earthship
Biotecture has featured in exhibits all over the world. Please see the attached media
resume for details or visit earthship.com for a full calendar of lectures. Below are
current and upcoming projects in 201:
University of New Mexico (UNM) is doing a huge, weeklong conference in August and the
final day (August 8th) is dedicated entirely to Earthships. Mike Reynolds is a featured
speaker, other staff will present and there will be tours. http://sustaintaos.com
A photo of the Sierra Leone project is going to be at the MOMA in NYC starting in
November called “Uneven Growth: Tactical Urbansims for Expanding Megacities”.
Some of Mike’s older work is being include as part of an exhibition in Paris this fall called
“Grey Matter: Materials, Architecture, and Re-Use”.
Contact:
Please contact us to further discuss possibilities or for any other information or
clarification:
Marianne Griffith
Earthship Canada Representative
+1 647 526 5240